PHOENIX, AZ - Equifruit, North America’s leader in Fairtrade bananas, is hosting free goat yoga sessions in select Sprouts Farmers Market stores parking lots to raise awareness about their Fairtrade banana partnership. Why? Because paying banana farmers fairly is the right thing to do. On Friday 18 April and Saturday 19 April, yoga will take place at two stores in Arizona, led by the iconic Arizona Goat Yoga team, to highlight and celebrate fair pay for banana farmers.

“Equifruit Fairtrade bananas are the G.O.A.T of the produce aisle (Greatest Of All Time)!” says Jennie Coleman, President and Co-owner of Equifruit, in a recent press release. “That’s why we’ve partnered with Arizona Goat Yoga, for a truly GOAT-ed level experience for Sprouts shoppers. We’re so excited that our Fairtrade bananas are now available in Sprouts stores. By choosing Equifruit Fairtrade bananas, shoppers are contributing to a fairer banana industry and helping keep exploitation out of our food supply chains.”

The Equifruit bananas stocked in Sprouts stores come from farms and cooperatives of small producers, primarily in Ecuador. All Equifruit bananas are certified by Fairtrade International, the world’s most recognized and trusted sustainability certification, working to make trade fairer for the people who grow our food. This certification signals to shoppers that the banana farmers are being paid a fair price for their fruit, reflecting the cost of sustainable production and factoring in decent incomes, environmentally friendly practices and safer working conditions.

Equifruit is a 100%, women-owned banana brand. The Sprouts Farmers Market partnership marks the launch of Equifruit Fairtrade bananas into the Arizona market, offering an ethical option to shoppers that supports fairer pay for banana farmers.

Head down to Sprouts (12415 N Tatum Blvd, Phoenix, AZ 85032) on Friday 18 April and Sprouts (23269 N Scottsdale Rd, Scottsdale, AZ 85255) on Saturday 19 April from 2pm to 6pm to participate in free Arizona Goat Yoga sessions and pick up a bunch of Equifruit Fairtrade bananas. Participants are advised to wear comfy clothing and bring their cell phone to take a TON of pictures with the adorable goats.