FirstFruits Farms Launches A Taste of Luck Campaign; Emily Autrey Comments
YAKIMA, WA - With a spectrum of veg and fruits on display in your stores, one might think the produce aisle is the pot of gold at the end of the rainbow. However, this St. Patrick’s Day, gold and green are the holiday colors on display, and FirstFruits Farms is here to bring those dollar signs to your registers. Recently, the purveyor announced the launch of its A Taste of Luck campaign to coincide with the upcoming lucky holiday on March 17.
“We want to position apples as not just a fruit to consume or think about only during the fall months,” said Emily Autrey, Marketing Coordinator. “These varieties are consistently delicious year-round, and we are looking at more ways to creatively increase demand for apples, particularly when there is ample supply available. Sharing themed recipes online and creating a green and gold in-store display is an excellent way to catch the shopper’s eye during this holiday.”
As noted in the release, the company is expecting promotable volumes of high-quality apples available this month. To help with promotions, the grower is supporting retailers in pairing its well-known Opal® and Granny Smith varieties together to create engaging green and gold displays and digital content that will attract shoppers during this festive time of year.
FirstFruits Farms is offering retail partners additional marketing support with campaign-themed content that includes social media graphics, recipes, and messaging to promote these varieties on the retailer’s own social media channels.
“In providing retailers with ready-made campaign content, we hope to provide the specific tools they need to drive traffic in-store,” commented Autrey.
The company first introduced the sweet and crispy Opal apple to the retail market in 2010, and it has quickly grown to become a signature variety. Additionally, FirstFruits is one of the leading growers of Granny Smith apples in the state. Today, FirstFruits runs a vertically integrated operation that includes more than 10,000 acres of orchards, packing, and shipping all from one location.
To connect directly with shoppers, FirstFruits Farms will also be launching several targeted retail campaigns this year. Campaign materials are available now to retailers who wish to bring A Taste of Luck to their shoppers, so don’t wait to bring in a little extra gold and green.