FOODWORKS Partners With Produce for Better Health Foundation to Launch GREEN Project; Wendy Reinhardt Kapsak and John Coker Discuss
BRENTWOOD, MO - Striving to increase fresh produce consumption, the Produce for Better Health Foundation (PBH) has formed a new foodservice partnership with Chicago-based FOODWORKS, a restaurant incubator specializing in unique dining solutions. Together, they have created GREEN Powered by FOODWORKS, which will launch in September 2022 during National Fruits & Veggies Month (NFVM).
“PBH launched the Have A Plant® Movement to leverage the plant-forward eating trend as a way to help Americans eat and enjoy more fruits and vegetables—the plants that no one is eating enough of—every single day for better health and happiness,” said Wendy Reinhardt Kapsak, MS, RDN, President and Chief Executive Officer of PBH. “FOODWORKS’ partnership with PBH demonstrates their commitment to help keep fruits and vegetables at the forefront of menus and make away-from-home dining experiences more flavorful and enjoyable so that consumers want to choose fruits and veggies at every meal and snack occasion. We are thrilled to work with FOODWORKS’ innovative team and extend the Have A Plant Movement across America.”
The GREEN project will highlight chefs throughout the country who create unique, exciting, and flavorful dining experiences that are healthy and sustainable, integrating more fruits and vegetables into their menu items, according to a release. The guiding principles for GREEN are based on the Culinary Institute of America’s “Menus of Change” and FOODWORKS’ commitment to advancing public education and availability of plant-forward options across the United States.
Together, FOODWORKS and PBH will bring the message of produce-forward dining in collaboration with chefs and restaurants through the Have A Plant Movement platform.
“This is a focus on a balanced and sustainable approach to health through amazing flavor experiences with that emphasis on fruits and vegetables versus a focus on vegan or vegetarian menu offerings,” said John Coker, President of FOODWORKS.
FOODWORKS has a strong network of partners throughout the U.S. that will help support the efforts of GREEN. They include regional operators like DIG, Protein Kitchen, Sweetgreen, and more. This balanced approach to plant-forward eating experiences will launch in major cities such as New York City, New York; Washington, DC; Chicago, Illinois; Houston, Texas; Phoenix, Arizona; and San Francisco and Los Angeles, California, with more following in late fall/winter of 2022.
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