Fresh Express® Unveils Packaging Redesign for Salad Blends
ORLANDO, FL - I am a firm believer that refreshing your look is a great way to stay ahead of the game in any industry. Fresh Express® has unveiled new, refreshed packaging for its Garden, Premium Garden, Crunchy, and Tender Leaf salad blends that is sure to pique shoppers’ interests as they peruse the produce department.
“We began this broader redesign effort four years ago to underscore that Fresh Express offers products that are consistently, deliciously fresh and provides a strong brand block at retail,” said Fabian Pereira, Vice President of Marketing and Innovation. “We look forward to continuing to find ways to innovate our brand and product lines to ensure consumers receive a premium experience at every turn.”
The new design features revised artwork and graphics that aims to increase consumer appeal and purchase interest, according to a company release, which revealed that according to independent qualitative and quantitative research, a whopping 86 percent of consumers said the updated look feels “fresh.”
The new packaging has elements like a larger window for improved ingredient visibility, product segmentation on pack, and a more prominent freshness use-by date to support the brand’s commitment to delivering only the freshest products. The new design also includes the company's non-GMO claim and bilingual copy on most SKUs.
“Over the years, consumers have come to trust our freshness, quality, and unique products, so it was important that our new packaging clearly communicate these key brand attributes,” said Michael Golderman, Marketing Brand Leader. “Our packaging design is cleaner and simpler than previous iterations—allowing the fresh ingredients, which are the star of every single Fresh Express product, to shine."
The new Fresh Express packaging is available now in the refrigerated produce department at retailers in the United States and Canada across the brand’s more than 150 varieties. The launch of the new packaging is the final phase of the brand’s packaging refresh project, which first launched in 2017 with Fresh Express Organics, followed by the Fresh Express Kit and the Chopped Kit refresh in 2018.
This all-new look is sure to draw in the eyes of shoppers everywhere, so make sure your shelves are stocked with Fresh Express’s delicious varieties.
As always, keep reading AndNowUKnow as we report on the latest news in the fresh produce industry.