Fresh Solutions Network Side Delights® Gourmet Petite Potato Packaging Wins 2014 PMA Impact Award for Excellence in Packaging
SAN FRANCISCO, CA – Fresh Solutions Network took home the prestigious PMA Impact Award at Fresh Summit this year for its innovative Side Delights® Gourmet Petite potato line. Judges assessed 67 entries by 56 different produce companies based on a wide ranging set of criteria, including Marketing, Sustainability, Consumer Convenience, Supply Chain Efficiency/Functionality and Food Safety. In these categories, Side Delights stood apart.
“The Gourmet Petite potato line was introduced in 2014 with the goal of providing a fresh new way to make every meal a little more interesting and enjoyable,” stated Kathleen Triou, President & CEO for Fresh Solutions Network. “With Side Delights Gourmet Petite potatoes, consumers can enjoy the flavor, color and excitement of the specialty potatoes they find in fine-dining restaurants or see on their favorite cooking shows with the meals they make at home.”
“We are thrilled to be recognized by the PMA Impact Awards,” she continued. “We see packaging as a vital component for increasing shopper engagement in the potato category, especially when packaging is often the only way for shoppers to judge the quality of the product inside. High marks for our packaging validates that we’ll create stronger sales on the potato table shelf.”
According to Kathleen, Side Delights® looked to capitalize on a Petite potato segment which leads the category with 16% year over year growth. Its visually exciting packaging with contemporary, bold graphics and appetizing photography drew the attention of both consumers and PMA Fresh Summit judges. Packed in a stand-up pouch bag, it serves to drive incremental purchases through enhancements in shop-ability and convenience.
“Finally, we wish to congratulate the other award winners, which were CMI for its Go-Go fresh cherry snacking pouch, Earthbound Farm for its PowerMeal Bowls, Mucci Farms for its New Pint tomato packaging and Wholly Guacamole for its grab n’ guac box,” Kathleen graciously added.
Congratulations on being a PMA Impact Award Winner, Fresh Solutions Network!
