LOS ALAMITOS, CA - Just about everyone knows that summertime in the Los Angeles area provides parties not to be missed. Plant Power: The No Beast Feast took center stage on May 19^th, when over 250 foodies showed up to the LA Food Bowl event at Border Grill in Downtown Los Angeles.

Frieda’s stepped up to the plate to donate all fruits and vegetables used in food and beverages served at the event, as well as a produce and floral wall where attendees could gather round for a beautiful backdrop for the picture-perfect moment.

“What you see on the plates at this event represents the best of Frieda’s. We have been inspiring chefs and home cooks for over 50 years, focusing on new varieties of products with superb flavor like that of Stokes Purple® sweet potatoes. It’s amazing to see our produce so deliciously and gorgeously on the center of the plate,” Assistant Sales Manager Alex Jackson Berkley said, according to a press release.

Chefs Susan Feniger and Mary Sue Milliken of Border Grill hosted the event, which highlighted vegetable-forward cuisines of international nature and from prominent female chefs.

“Frieda’s is always a step ahead,” Milliken tweeted. “I’m inspired!”

Proceeds from the fun event went to Girls Inc. and the James Beard Foundation women’s leadership programs, supporting young girls’ advancement and women in the hospitality industry’s empowerment.

“Fresh ingredients are very important to Thai cooking, and what Frieda’s provided to us were some of the best-looking produce I’ve seen in a long time,” said Jazz Singsanong, Chef and Owner of Jitlada, a Los Angeles-based Thai restaurant. “We put a lot of love into our food, and it looks like Frieda’s puts a lot of love in their products and services as well. It was a pleasure to work with the Frieda’s team.”

In addition to Milliken, Feniger, and Singsanong, other chefs include the following:

• Nadine Redzepi (Noma)
• Monique Fiso of New Zealand (Hiakai)
• Akasha Richmond (Akasha)
• Antonia Lofaso (Scopa Italian Roots)
• April Bloomfield (The Hearth & Hound)
• Brooke Williamson (Playa Provisions)
• Dahlia Narvaez (Mozza)
• Dakota Weiss (Sweetfin Poké)
• Niki Nakayama (n/naka)
• Nina Curtis
• Nyesha Arrington (Native Santa Monica)
• Roxana Jullapat (Friends & Family)
• Sara Kramer and Sarah Hymanson (Kismet)
• Sherry Yard (iPic Theaters)
• Shirley Chung (Ms. Chi)
• Tanya Holland (Brown Sugar Kitchen)
• Valerie Gordon (Valerie Confections)

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Frieda's Specialty Produce