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Giumarra Companies' Miguel Beltran, Kellee Harris, and Jeannine Martin Discuss Exclusive Stonefruit Offerings

Giumarra Companies' Miguel Beltran, Kellee Harris, and Jeannine Martin Discuss Exclusive Stonefruit Offerings

LOS ANGELES, CA - Touching base with Giumarra Companies is always an exciting time, as the multihyphenate grower/marketer/service provider’s expansive portfolio is constantly evolving and bringing lucrative opportunities to retailers. Our latest deep dive with the provider resulted in a host of exclusive production and merchandising insights.

“In California, we are currently shipping white and yellow peaches, white and yellow nectarines, and red and black plums. We anticipate excellent quality for our peaches, plums, and nectarines. We expect good supplies on these items, especially for our proprietary DulceVida™ nectarine varieties, which are in high demand among consumers,” says Miguel Beltran, California Stonefruit Category Lead for Giumarra in Reedley, California.

The availability of Giumarra Companies’ three DulceVida™ nectarine varieties brings multiple seasonal merchandising opportunities to the produce department

The full DulceVida lineup includes the following:

  • Twilight Edition™ nectarines have white flesh accompanied by frosted fuchsia skin. These white nectarines are available from mid-June through August, providing a visually appealing and flavorful option
  • Midnight Edition™ nectarines feature yellow flesh with a deep red, speckled exterior color; available from late June through August
  • Sunrise Edition™ nectarines have yellow flesh and skin ranging from rose red to deep berry hues and are available from mid-July through August

“We take great pride in our premium DulceVida brand nectarines,” adds Kellee Harris, Regional Business Development Director. “Our DulceVida nectarines are offered in three exclusive limited editions, each with their own unique characteristics. Each of these limited editions provides a unique flavor and appearance, enhancing the nectarine experience for our customers.”

New this stonefruit season, the company is offering a DulceVida brand premium single layer euro for customers. Retailers can utilize the boxes to build eye-catching displays. The combination of premium packaging with the high-flavor nectarine varieties packed inside brings impressive merchandising power to retailers looking to uplift the stonefruit category with the DulceVida line.

The full DulceVida lineup includes Twilight Edition™, Midnight Edition™, and Sunrise Edition™ nectarines

“We strongly believe that retailers should highlight the distinctive qualities and advantages of locally grown stonefruit in their stores this summer. Giumarra is committed to providing customized merchandising and marketing support to help retailers boost stonefruit sales,” Kellee continues. “By combining effective in-store merchandising strategies with digital marketing efforts, we can create a compelling shopping experience that inspires and excites customers to purchase more peaches, plums, and nectarines.”

“We have an immense appreciation for our exceptional family of stonefruit growers here in California. Their dedication and expertise contribute to the production of high-quality peaches, plums, and nectarines each summer,” adds Jeannine Martin, Corporate Vice President. “We are proud to partner with growers who consistently uphold standards of excellence in our industry.”

What are you waiting for? Wield this robust portfolio to achieve exponential growth in the stonefruit set. And keep reading ANUK for the latest category updates.

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Giumarra Companies

A simple desire to build a family-based produce business through hard work and commitment to quality, was the seed that...