Giumarra Vineyards Announces Unique PLUs for Proprietary Varieties

Giumarra Vineyards Announces Unique PLUs for Proprietary Varieties



BAKERSFIELD, CA - Giumarra Vineyards recently announced unique PLUs for its ARRA proprietary varieties.


Mimi Corsaro, Vice President of Marketing and Director of Export Sales, Giumarra Vineyards"The addition of unique PLU’s and UPC-A codes on our ARRA branded bags will provide our retail partners with the data needed to better segment the grape category," stated Mimi Corsaro, Vice President of Marketing and Director of Export Sales, in a company press release. "We are excited to offer fresh and flavorful premium varieties that will result in a noticeably larger ring at the register compared to conventional varieties."


ARRA PASSION PUNCH Grapes


The updated PLUs are as follows:


Green Varieties:



  • ARRAFIFTEEN – ARRA SWEETIES – 3491

  • ARRATHIRTY – ARRA SUGAR DROP – 3504

Red Varieties:



  • ARRATWENTYEIGHT – ARRA PASSION PUNCH – 3503

  • ARRATWENTYNINE – ARRA PASSION FIRE – 3492

Black Varieties:



  • ARRATWENTYSEVEN – ARRA MYSTIC STAR – 3502

  • ARRATHIRTYTWO – ARRA MYSTIC DREAM – 3505

To stay up-to-date on the latest news in fresh produce, keep reading AndNowUKnow.


Giumarra Vineyards


 
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Giumarra Vineyards

Giumarra Vineyards Corporation is a family-owned and operated grower, packer and shipper of premium California Table...

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