BAKERSFIELD, CA - Giumarra Vineyards recently announced unique PLUs for its ARRA proprietary varieties.

"The addition of unique PLU’s and UPC-A codes on our ARRA branded bags will provide our retail partners with the data needed to better segment the grape category," stated Mimi Corsaro, Vice President of Marketing and Director of Export Sales, in a company press release. "We are excited to offer fresh and flavorful premium varieties that will result in a noticeably larger ring at the register compared to conventional varieties."

The updated PLUs are as follows:

Green Varieties:

• ARRAFIFTEEN – ARRA SWEETIES – 3491
• ARRATHIRTY – ARRA SUGAR DROP – 3504

Red Varieties:

• ARRATWENTYEIGHT – ARRA PASSION PUNCH – 3503
• ARRATWENTYNINE – ARRA PASSION FIRE – 3492

Black Varieties:

• ARRATWENTYSEVEN – ARRA MYSTIC STAR – 3502
• ARRATHIRTYTWO – ARRA MYSTIC DREAM – 3505

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Giumarra Vineyards