Hazel Technologies Announces Launch in Chile, Adds Industry Veteran
CHICAGO, IL - They say that change is inevitable, but growth is optional. It seems Hazel Technologies is leveraging some recent changes as opportunities for growth as the company recently announced two exciting new initiatives. Not only has the company added Pablo Silva to its commercial team, but it has expanded its products to partner with growers in Chile.
“Hazel has already made a huge impact in Latin America and we are now finally able to offer our unique and innovative technologies to the Chilean fresh produce industry,” commented Silva. “We expect our growth in Chile to advance as quickly as our growth in North America and other Latin American countries.”
According to a press release, Silva will be stationed in Santiago for this new role. Silva, an agronomist with over 20 years of experience in the fresh produce industry, has held previous commercial roles at Summit Agro Chile, Sumitomo Corporation, and BASF Chile.
Starting this month, Hazel products became available to growers in Chile. Fruits From Chile reports that Chile is one of the largest fruit exporters in the world, sending more than 2.6 million tons of fruit annually to more than 100 countries across the globe. Categories such as cherries, grapes, kiwi, berries, and stonefruit have high amounts of production in Chile and are also categories where Hazel has invested significant research and development.
“Being part of a Chilean family, I have long awaited the opportunity for our company to enter the Chilean market,” commented Aidan Mouat, CEO. “We look forward to working with our Chilean partners in the coming months and years to further our mission to protect produce quality, reduce food waste, and increase sales for growers, exporters, and retailers of fresh produce.”
Research studies have shown the effects of Hazel Tech® on Autumn Royal and Red Globe grapes sent to Asia from Chile and also grapes held in cold storage in Chile, monitoring quality for up to 60 days. Earlier this month, Hazel hosted the first annual Grape Quality Summit virtual event, which focused on the upcoming Chilean and Peruvian grape seasons.
Does Hazel Technologies have its sights set on other new markets? We at ANUK will keep you informed.