CHICAGO, IL - The opportunity for suppliers to make key improvements to the quality of their apples has returned, as Hazel Technologies has announced its July virtual Apple Quality Summit. The one-hour event will take place on Friday, July 16, and feature valuable talks from industry leaders about the latest apple category trends, postharvest solutions, and seasonal outlook.

“The apple category size, in addition to the dynamic pre- and post-harvest technologies Hazel Tech® brings to the apple industry, are a few of the exciting reasons to highlight this innovative category at the upcoming Summit,” commented Ann-Marie Roerink, Principal of 210 Analytics, who will present on the latest category trends and provide data on variety performance across retail segments.

The summit will include keynote speakers from across the industry as suppliers gear up to kick off the 2021 North American apple season.

According to a company release, the event will include a category trends presentation lead by Roerink; a Grower Perspectives Panel including Tom Facer, President of Farm Fresh First; and Roger Umlor, Owner of Umlor Orchards and exclusive apple grower for BelleHarvest Sales; and postharvest solutions discussions by Enrique Garcia Perez and Mario Cervantes, Hazel Tech®.

“The learning curve never ends, and there is always something new in the farming industry. At Umlor we keep up on new technologies, varieties, and farming techniques in general, but every year is different,” explained Umlor. “This forum is a great opportunity to share our experiences and to support the category through the exchange of new information.”

Tom Facer also highlighted why Hazel Tech’s upcoming Apple Quality Summit is a can’t-miss event for apple providers.

“Our industry faces an ever-changing set of challenges. At Farm Fresh First, we believe in expanding agricultural research so growers can stay ahead of these challenges, stay in operation, and continue to deliver top-quality produce to consumers,” commented Facer.

In addition to these talented industry leaders, Postharvest Scientist Enrique Garcia Perez will present on conditioning recommendations and postharvest quality protection for popular apple varieties, and Mario Cervantes, Senior Business Development Manager at Hazel Tech, will showcase the unique suite of technologies developed by Hazel to meet growers’ diverse needs, such as Hazel 100™ bin and box sachets, Hazel CA™ quick-release 1-MCP, and Hazel Datica™ cold storage monitoring.

The Apple Quality Summit is a free event, and registration is open to the general industry until July 16, or until capacity is reached.

Ready to talk apples?

Hazel Technologies