Index Fresh Welcomes Brandon Rossi as Newest Member of Sales Team; John Dmytriw Comments
CORONA, CA - Put your hands together for Brandon Rossi! The produce up-and-comer recently joined Index Fresh’s Sales and Business Development team, set to carry out his role with the company on the East Coast.
“The East Coast avocado market is ripe—pardon the pun—for growth,” Rossi said. “By developing an understanding of my customers’ needs and using a variety of tools—from adjusting fruit sizing, country of origin, or ad timing—I look forward to raising my customers’ avocados program to the next level.”
Rossi has witnessed firsthand the avocado category’s expansion into the East Coast lifestyle with its arrival on menus and in grocery store aisles. In a company press release, he noted that East Coast consumers are still learning about the versatility and health benefits of the avocado.
The new sales team member was born and raised in New Jersey and holds a degree in Business Management and Business Marketing from Centenary University. His academic foundation was a springboard to gain sales and product management experience within the produce industry over the last several years.
“The avocado is an extraordinary fruit, and at Index Fresh, we exclusively entrust its care to extraordinary people. It was clear to us from the moment we met him that Rossi is one of those extraordinary people,” said John Dmytriw, Vice President of Business Development. “We select team members that reflect these values, and Rossi is a great fit. His goals are the company’s goals, and everyone’s goal is to put more of this healthy, delicious fruit on plates between the Pacific and the Atlantic.”
Congratulations to Brandon Rossi on this exciting appointment!
