NEWARK, DE & WASHINGTON, DC - Members of the International Fresh Produce Association (IFPA) are gaining a better understanding of produce consumption at retail thanks to the association’s newest tool. IFPA has partnered with Circana to launch its new Produce Consumption Data Platform, giving members access to top-notch grocery retail sales data, including category-specific insights and trends.

“We’re absolutely thrilled to offer IFPA members a one-stop shop for all their commodity sales insights needs to drive well-informed business decisions,” said Joe Watson, IFPA’s Vice President of Retail, Foodservice, and Wholesale Membership. “Whether members want to compare different commodities, examine the entire industry, or dive deeper into household consumption information, it’s all included in this platform.”

IFPA’s partnership with Circana enables direct access to a wealth of produce information for members. Through this page, IFPA members can find fully customizable reports with data updated monthly, a press release explained. In addition, members can access articles and reports that specifically pertain to the production and performance of specific produce categories globally.

The platform provides benefits including:

• Benchmark your own performance against the aggregate
• Combine Circana data with your own information to produce customized insights
• Get produce department sales, as well as dollar and volume stats and trends
• Dive deeply into individual fruit or vegetable stats to prioritize areas for improvement or differentiation
• Compare individual commodity performance month to month, including which items top the list, and those rising or declining
• Discover how household panel data can provide a deeper look at produce consumption

As more insights into the retail sector arise, ANUK will be here to report.

International Fresh Produce Association