iTrade Network Vice President of Traceabilty & Merchandising Ray Connelly Discusses Riding the Tour de Fresh

iTrade Network Vice President of Traceabilty & Merchandising Ray Connelly Discusses Riding the Tour de Fresh

DUBLIN, CA - iTradeNetwork, Inc., a leading provider of supply chain solutions for the foodservice and retail industry, is taking part in this year’s 2nd annual Tour de Fresh, which will be held Oct. 19-22 for a 325-mile, four-day bike ride. Benefiting the Let's Move Salad Bars to Schools campaign and presented by The California Giant Foundation, riders will navigate the roads from North Carolina to Atlanta, Georgia for PMA Fresh Summit 2015. 

Ray Connelly, Vice President of Traceability & Merchadising, iTrade NetworkRay Connelly, iTrade’s VP of Traceabilty & Merchandising, will be helping to coordinate the event and will also be riding his bicycle and rallying the troops.

“My goal is to raise funds to place at least one salad bar in a school. I’ve chosen the Mt. Diablo School District as the recipient of my fund raising efforts,” Ray tells me. 

Ray Connelly from last year's Tour de FreshWhen I ask Ray why he is so passionate about the event and why it is so beneficial to the industry, he tells me that healthy eating is a something he takes very seriously and promoting good habits with our young people is very important during their early years.

“Many kids today may not have access to nutritious, fresh fruits and vegetables. Placing a salad bar at school offers healthy eating choices for our kids and can start the process to create good habits for lifelong benefits,” he says.

Ray Connelly from last year's Tour de Fresh

The industry has been fantastic at supporting this effort. The riders are raising money for this cause, and tax deductible donations can be made directly to any of the riders on the Tour de Fresh website

Ray’s personal fund raising page for the Tour de Fresh can be accessed at Also, follow Ray on Twitter @RayTrac.

“I will be making posts about the event and during the ride. My Twitter followers will be able to track my GPS location in real time as I ride through the Smoky Mountains from North Carolina to Atlanta, Georgia,” Ray says.

2015's Full Tour de Fresh Route

iTrade is an innovative company that provides a unique and essential service to numerous companies in the fresh food supply chain, and as Ray tells me, “iTrade shares a deep connection and commitment with the fresh produce industry and supporting the Salad Bar program was a natural choice. This is why iTrade has become an anchor sponsor for the Tour de Fresh.”

iTrade is a critical system, providing tools for supply chain efficiency across the global food and beverage industry.The company is a partner with the fresh produce industry and assists the grower/shipper, retail grocery, and food service communities to expand sales, facilitate better communication and is a key sales/procurement/logistics channel for approximately $300B of fresh food annually.

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