Jasmine Vineyards Taps Hazel Technologies to Boost Table Grape Quality; Jon P. Zaninovich and Aidan Mouat Discuss
CHICAGO, IL - The table grape category just received a significant boost as this innovative partnership takes root. Looking to further cement its standing in the table grape category, Jasmine Vineyards has announced it will be integrating solutions from Hazel Technologies to boost quality and extend the shelf-life of its crops.
"At Jasmine Vineyards, we're always looking for ways to invest in our product," said Jon P. Zaninovich, Owner and President of Jasmine Vineyards. "Our goal is to give consumers that one-of-a-kind sweet, juicy crunch of a California-grown grape: whether they're snacking on Jasmine Vineyards grapes in the Mid-West or New Zealand or London, or anywhere else our grapes can be purchased. When we learned of Hazel Tech's ability to extend shelf-life and reduce waste, that investment decision was a no-brainer. We expect impressive results with Hazel 100™ across our export programs, and we look forward to the feedback from both our wholesale buyers and consumers from across the globe."
Through the newfound partnership, Jasmine Vineyards plans to integrate Hazel® products across its grape portfolio to extend grape shelf-life throughout the California grape season, according to a press release. The supplier will be utilizing Hazel's innovative products in its containers traveling to Asia, Oceania, and other destinations, as Jasmine Vineyards is not only a key supplier for the U.S. market, but globally.
"Ninety-nine percent of U.S. table grapes are produced in the Coachella and San Joaquin Valleys. Between the rich soil and climate, Mother Nature has created the optimal growing conditions for grapes in California, we like to think Hazel 100 helps consumers experience the best that California table grapes have to offer, no matter how long the supply chain is," commented Aidan Mouat, Chief Executive Officer, Hazel Technologies. "At Hazel, we are extremely focused on providing technologies that protect quality and prevent food waste in the grape category. Our trusted partners in the category, like Jasmine Vineyards, use Hazel Tech products to increase sales and reduce waste together with their retail partners."
The California table grape season in the Central Valley spans from June through January, during which 350 growers work to cultivate 80 different varieties. After seeing South American growers' success with Hazel Technologies, Jasmine Vineyards is sharpening its competitive edge in the California region with the optimization of these innovative solutions to improve its top varieties, such as Summer Crunch, Sweet Globe, Flame, Sweet Celebration, and Summer Royal.
Hazel Technologies is an industry ally through and through, helping many leading suppliers bolster their operations and provide consumers with the highest quality fresh produce.
With Hazel Tech now in Jasmine Vineyards' corner, what growth will the supplier encounter next? Keep reading ANUK to find out.