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Joe Merenda Discusses Misionero's 50th Anniversary

Joe Merenda Discusses Misionero's 50th Anniversary

GONZALES, CA - Fifty years or 18,250 days or 438,000 hours. That is how long Misionero has been in business, and looking back, the grower is reflecting on its accomplishments. With five decades of expertise at its back, the supplier continues to innovate, and Joe Merenda, Chief Executive Officer, tells me what that entails for the future of Misionero.

Joe Merenda, Chief Executive Officer, Misionero“Since its founding, Misionero has evolved significantly,” says Joe. “We started as a company rooted in a love for leafy greens and a commitment to organic practices. Over the years, we have expanded our product offerings, embraced cutting-edge technologies such as hydroponics and CEA, and prioritized customer satisfaction and social accountability. We have grown from a local production company to a respected supplier with a national presence, continuously striving to be at the forefront of the industry.”

Over the years, Misionero has honed its commitment to quality offerings, now specializing in organic specialty salads, washed and trimmed lettuces, and premium salad kits. Moving forward, the company wants to use its prowess to strengthen its position in the market by growing its portfolio.

Misionero is celebrating 50 years in business, celebrating its love for leafy greens and a commitment to organic practices

“We aim to expand our product offerings, improve distribution channels, and enhance consumer engagement,” Joe details. “Research and development efforts will focus on innovating and diversifying our product range to meet emerging trends and consumer preferences. We also remain committed to sustainability, social responsibility, and ethical business practices.”

As a forward-thinking company, Misionero continues exploring new opportunities and initiatives aligning with its company values over the last 50 years. As Joe explains, this includes not only developing new offerings, but implementing advanced technologies, forging strategic partnerships, and staying dedicated to remaining ahead of the curve to deliver exceptional value to its buyers.

Misionero remains committed to sustainability, social responsibility, and ethical business practices

It is the drive that makes Misionero a valuable partner for those in the retail and foodservice sectors.

“With 50 years of experience in the industry, Misionero brings a wealth of knowledge, expertise, and reliability to our partnerships. We have a proven track record of providing high-quality products and driving innovation,” adds Joe. “We prioritize customer satisfaction, understand the evolving needs of buyers, and strive to exceed expectations. Buyers can rely on Misionero to deliver high-quality products, exceptional service, and a shared commitment to a healthier future.”

Help Misionero ring in its 50th anniversary by teaming up with the provider to stock your produce department!


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