DONNA, TX - It is a dynamic time for Kingdom Fresh. Expanding its portfolio with expanded bell availability and a new squash offering, all while juggling a multi-faceted Roma season, Jaime Garcia, General Manager, took some time to share the latest.

“We’re excited to share that we’ve added red, yellow, and orange bell peppers to our portfolio! The goal is simple: Give our customers more variety and make Kingdom Fresh a one-stop shop for more of their needs,” Jaime said. “Even better, these colorful additions will be available year-round, helping customers maintain a consistent supply and quality no matter the season.”

The addition follows another product expansion, with grey squash also having joined the Kingdom Fresh lineup.

“After seeing great success with greenhouse-grown zucchini and yellow squash programs, adding grey squash felt like the natural next step,” he explained.

Kingdom Fresh is now offering the addition as part of its summer squash lineup, with packing options in both 20 lb and 35 lb configurations to serve different market needs.

“Buyers can expect the same focus on quality and consistency that we bring across all our greenhouse programs,” Jaime said.

As we discussed all key categories under the Kingdom Fresh umbrella, Jaime told me how the strong demand for Romas has driven innovation, and newer varieties are giving growers better yields and stronger quality throughout the year.

“At Kingdom Fresh, growing our Roma tomatoes in greenhouses gives us an added advantage—allowing us to deliver more consistency in flavor, color, and overall quality while maintaining a reliable supply for our customers,” he shared, saying that Roma tomatoes continue to dominate the category. “Romas have truly become the king of tomatoes. Demand keeps climbing and continues to capture market share from round tomatoes. However, this season comes with a few twists. Mexico has reduced Roma plantings due to duties affecting the item, and with the potential impact of the El Niño climate phenomenon, the second half of the year could be a very interesting ride in terms of supply and market conditions. If the first half of the year taught us anything, it’s to expect the unexpected.”

With an eye continuously on this and other key categories holding sway over the fresh industry, AndNowUKnow will continue to report on expansions, fluctuations, and more.