Kroger Unveils New Romulus, Michigan, Customer Fulfillment Center and Expands Delivery to Greater Detroit; Bill Bennett and Luke Jensen Comment
ROMULUS, MI - A new Customer Fulfillment Center (CFC) recently opened in Romulus, Michigan, as Kroger further bolsters its distribution network. Powered by the Ocado Group, the CFC will leverage advanced robotics technology and creative solutions to redefine the customer experience for customers in the greater Detroit area.
“Kroger has served customers in the state of Michigan for more than a century, and we are thrilled to bring Kroger Delivery to greater Detroit,” said Bill Bennett, Vice President and Head of E-Commerce for Kroger. “We are passionate about delivering a fresh, convenient customer shopping experience with zero compromise on quality, selection, and affordability. From the refrigerated trucks to the trained and uniformed drivers, to the white glove delivery experience at the door, Kroger Delivery brings that same zero compromise experience to a new delivery option for customers. This new offering builds on all the other benefits of shopping Kroger online, including an entirely personalized shopping experience, easy digital coupons, valuable fuel points, and fresh, high-quality products, shoppable on the Kroger app or on Kroger.com.”
Standing at approximately 135,000 square feet, the facility is situated on Wahrman Road in Romulus and reaches customers in 90 minutes or less from the site.
The new CFC will also be powered by Ocado Group, which has achieved a significant step-up in geographical penetration and in customer satisfaction. Kroger is bringing these benefits to the Greater Detroit Area with the Romulus CFC, and to more U.S. markets.
“Ocado’s world-leading technology is already powering CFCs with Kroger across six states and supporting Kroger Delivery to bring a world-leading service to multiple new and existing Kroger markets around the country,” said Luke Jensen, Chief Executive Officer of Ocado Solutions. “Our CFC in Romulus is already bringing a game-changing online grocery experience to customers in the greater Detroit area, and we look forward to bringing this to Kroger customers from coast to coast across the U.S. as our partnership continues to grow.”
Local shoppers will also have access to the newly launched Boost by Kroger annual membership program.
Click here to learn more about the new opening and keep an eye out for ANUK to report on the latest.