Limoneira is addressing the sillier side of the lemon with its Pucker Face Contest social media competition. The contest asks lemon-lovers to use lemons to inspire their taste buds and the ultimate “pucker face.” Participants are encouraged to let the zest come out, "squeeze their lips, suck in their cheeks, squint their eyes, and then snap a picture of that tart moment and post it on Facebook!" a release states.“For years we’ve seen visitors make the infamous ‘pucker face’ at our ranch in Santa Paula, and we know that people all across the country are making it too,” said John Chamberlain, Director of Marketing. “This contest is a fun way to find the silliest, sourest pucker face out there, and we’re excited to see all the great photos.”Competitors can enter by emailing their photo to [email protected] with first and last name, email address, and phone number as well as adding “Pucker Face Submission” in the subject line. The company's Facebook page is also fair game for anyone who wants to share their face with the rest of the fresh produce community and beyond.

When life gives you lemons...