Litehouse Preps for Super Bowl 2022 With Will it Dip? Campaign; Heidi Wieber Details
SANDPOINT, ID - Is it unique? Is it high-quality? Is it flavorful? These are just a few of the questions we ask when a fresh product or campaign comes into question, and at this time of year, we are now asking a new one: Will it dip? Litehouse is communicating that the dip is where it’s at for Super Bowl 2022, and I linked up with Heidi Wieber, Brand Manager, to learn more.
“Many fans and viewers look forward to eating and drinking during the Big Game, and Litehouse dressings and dips are a key element of any great game day party," she said. "We built our 2022 Big Game campaign around the question, ‘Will it Dip?’ and are encouraging consumers to pair Litehouse with their game day favorites or discover unexpected or unique pairings. Our campaign landing page will offer recipes and game day inspiration to help consumers host a successful party, including tips and tricks from our Dip Master, Jen Curley.”
Curley is also known as @snackqween on TikTok, sharing recipes, food reviews, and fun ideas with her more than one million followers. For this promotion, she will create videos featuring “dip tips” for consumers hosting their own game day celebration. Curley’s adventurous, playful approach to food and longtime love of Litehouse Homestyle Ranch Dressing & Dip made her the perfect partner.
“Our website will have a destination landing page with video content from our Dip Master @snackqween featuring dip tricks, tips, recipes, and more for the Big Game, all of which will also be promoted across social,” Heidi told me. “In-store, we’ll have Will it Dip? branding on neck hangers, IRCs, and shelf talkers, and promotional pricing on participating Litehouse products. We’re also partnering with retailers to create an omnichannel approach, as well as partnering with them on digital shopper marketing elements to reach consumers where they are online.”
With the rise of online grocery shopping, this tactic enables Litehouse to further reach and engage with consumers in-store as well as online for delivery and pick-up orders. Further driving shopper engagement, Litehouse is also hosting a consumer sweepstakes for a $5,000 tailgate package, which includes an LED TV, tailgate grill, a table and chairs, a year’s worth of Litehouse dips, and more.
“As with our prior Big Game campaigns, we’ll highlight some of our most popular and versatile products, including 20 oz Family Size Homestyle Ranch Dressing & Dip, 15.5 oz Homestyle Ranch Dip & Spread, 13 oz Chunky Blue Cheese Dressing & Dip, and Guacamole Herb Blend,” said Heidi. “Litehouse dressings and dips are a perfect match for veggies, chips, pizza, chicken, burgers, and so much more, which opens the doors for powerful cross-merchandising opportunities.”
Heidi went on to note that Litehouse has seen great success cross merchandising across store departments, such as promoting its dressings with pre-packaged salads and take-and-bake pizzas on an end cap, or adjacent to chicken wings in the deli department. The Big Game is the occasion that brings everyone together, but, as the produce industry knows best, the snacks and food are what get people talking—and having fun.
“We believe the best snacks are the ones that dip, and Litehouse offers a variety of flavorful and popular dressings and dips for dippable favorites or unexpected duos,” Heidi concluded.
As retailers fill their Super Bowl teams with all-star fresh items in the lead-up to the Big Game, Litehouse is here to make sure dips and dressings take home the coveted trophy.