Litehouse® Rolls Out New Marketing Campaign for Summer Salads; Paul Hemingway Comments

Litehouse® Rolls Out New Marketing Campaign for Summer Salads; Paul Hemingway Comments

SANDPOINT, ID - Summer is the season of salads. Litehouse® is ringing in National Salad Month with the extension of a successful strategy centered around salads, introducing its new Summertime Saladtime campaign.

Paul Hemingway, Vice President of Marketing and Communications, Litehouse®“From late spring through summer, consumers often seek out lighter meals, which naturally leads to an increase in salad consumption,” said Paul Hemingway, Vice President of Marketing and Communications. “The LITEHOUSE IN THE HOUSE Summertime Saladtime campaign celebrates the versatility of Litehouse products and brings back ‘The Ranch Guy’ to showcase how a little ‘drizzly drizzly’ of Litehouse dressing can elevate any summer get together.”

The campaign will run now through mid-July, featuring a mix of social media, digital marketing, and shopper marketing tactics that bring the creative to life online and in-store, a press release explained. Some of these creative efforts to boost brand awareness include:

  • A “Salad Summer School” curriculum of weekly cooking classes hosted on @LitehouseFoods on Instagram, with tasty and inspiring summertime recipes
  • An integrated marketing plan including a suite of new ad spots that will launch on Connected-TV and a dedicated campaign landing page featuring delicious summer salad recipes and more

The Summertime Saladtime promotion features an array of Litehouse dressings and dips, including the brand’s popular Homestyle Ranch, Coleslaw, and Italian flavors as well as the new 20 oz Creamy Italian flavor. The creative campaign builds on the brand’s LITEHOUSE IN THE HOUSE campaign, which spotlights “The Ranch Guy,” America’s most enthusiastic ranch dressing superfan. Expanding on this concept, the Summertime Saladtime ad spots feature The Ranch Guy along with his family and friends as they enjoy ranch and other Litehouse dressings.

To read more about the campaign, click here.

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