LoBue Citrus Heritage Reserve™ Navel Oranges Hitting the Market in February
LINDSAY, CA – LoBue Citrus’ Heritage Reserve Navel Oranges are returning in February at select U.S. retailers for a limited time.
“The flavor of Heritage Reserve Navel Oranges is unsurpassed by any other and consumers agree with many declaring them the best oranges they’ve ever tasted,” says Norm Gatineau, VP of Sales and Marketing at LoBue Citrus.
According to a press release, these oranges come from California’s earliest citrus groves that are located in a unique sub-section of California’s Central Valley citrus growing region. The groves date back to 1898 to the original Washington-variety bud wood and have never been replanted.
The company attributes the success in its sustained productivity of the groves to a micro-climate and sandy soils that are unique to the region.
“I’m really flattered that our competitors have chosen to follow us because we think flavor is incredibly important to increase consumption of oranges,” says Gatineau. “As a family-owned business always in pursuit of the most flavorful varieties, we are proud to be the original company that brought these to market.”
Heritage Reserve Navel Oranges are graded tightly for optimal flavor and packed to order. LoBue supports the program at retail with high graphic packaging, point-of-sale materials, merchandise bins, blogger partnerships and social media.