Mann Packing Takes Humorous Approach to Supporting Sustainability Initiatives, Introduces New Hire
Mann Packing is supporting its sustainability initiatives with the introduction of videos aimed at addressing the efforts with a little humor to launch at United Fresh. The videos reinforce the sustainability features of its lidless vegetable trays.
Last fall, the company redesigned its vegetable platter and removed the familiar black plastic portion of the package commonly used as the lid. The redesign came about after the company conducted research into what consumers want in fresh item packaging, said Christine Keller, Director of Marketing and Innovation.
The research found that 92 percent of consumers asked said they did not use the black trays for serving as intended (even when instructions prompt them to do so); and when told about the positive impact removing the lids would have on the environment, the same percent said they would be happy without them.
Mann’s video, intended to generate more awareness for the lidless trays, will play in the Grower-Shipper Association of Central California (GSA) pavilion, space #945A, on the United Fresh convention floor.
Also at United Fresh, Mann will introduce its newest employee, Ann Youngman, who joins the company as National Account Manager for the central region.
Youngman brings a strong background in consumer packaged goods sales and marketing having held positions at Red Gold, PepsiCo, the Quaker Oats Company and Nabisco. She lives in the Indianapolis area and her duties will include managing Mann’s retail sales in the Midwest.
Congratulations on the new position, Ann, from AndNowUKnow.
