Misionero Celebrates 50 Years in the Organic Industry; Joe Merenda and Nicole Minnich Zapata Share
GONZALES, CA - For Misionero, 2023 marks a special milestone: its 50th anniversary. Founded in 1973, the company’s history is steeped in a passion for produce, people, and organic practices, which continue to fuel its growth into the future.
“As we celebrate our 50th year, we recognize the numerous opportunities ahead,” stated Joe Merenda, Chief Executive Officer. “Increased consumer awareness and demand for organic products present a favorable market environment. We capitalize on these opportunities by partnering with retailers, exploring collaborations with like-minded organizations, and continuously striving to understand and meet the evolving needs of our consumers. Through market research and innovative product development initiatives, we provide diverse options that resonate with our target audience, enhancing the customer experience and solidifying our position as a leader in the organic industry.”
Misionero was created by Floyd Griffin and had humble beginnings, a release explained. He envisioned that the company would achieve success while treating its employees with respect, being mindful of the balance between growth and maintaining quality. When the Harbinger Group acquired Misionero in 2016, it dedicated itself to upholding Griffin’s vision and values.
As a company, Misionero is committed to innovation and embraces cutting-edge techniques like hydroponics to produce its organic offerings. The grower also collaborates with its partners in Mexico to offer controlled environment agriculture (CEA) items.
Additionally, Misionero takes great pride in its ongoing commitment to social accountability and continuous improvement. With Equitable Food Initiative (EFI) certification for the past five years, the company continues to demonstrate its dedication to fair labor practices, worker wellbeing, and responsible sourcing.
“At Misionero, our commitment continues to go beyond producing outstanding organic products,” said Nicole Minnich Zapata, Marketing Director. “We embrace new technologies and adopt comprehensive, long-term ethical practices in growing, processing, and harvesting. Recognizing our crucial role in shaping the American diet, we strive to provide the finest organic products available. Our diverse product range encompasses a variety of high-quality salad and lettuce offerings, each meticulously crafted to deliver a superior food experience.”
To learn more about Misionero’s history and future vision, click here and stop by booth #513 at this year’s Organic Produce Summit.
Cheers to Misionero and the next 50 years!