Mission Produce Enters the Mango Category
OXNARD, CA - Today, Mission Produce has revealed that it definitely knows the way to my heart, and those of consumers nationwide, with the debut of its year-round mango program. The company will also be bringing Patrick Dueire on board as Director of Mangos to oversee the new program.
“We’re entering the mango category today as we did the avocado category almost 40 years ago—in a way it never has been done before,” Steve Barnard, Chief Executive Officer and Founder, said. “Mangos offer a long runway with a lot of opportunity. As the number one consumed fruit in the world, adding mangos to our portfolio is a natural addition as we expand our footprint worldwide, without losing focus on avocados.”
According to a release from Mission, the company will be incorporating ripening and distribution on a global and national scale through its advanced network.
“We are in a prime position for market expansion—Mission currently owns 300 hectares of mangos in Peru and is on track to source additional fruit from other premier growing regions,” Vice President of North American Sales, Stephen Fink, said. “We began our original mango program a few years ago during a seasonal window to keep our workforce employed year-round. We’ve seen increasing demand from our customers, and the impressive response to our current mango program indicates we are ready to grow into the mango market.”
Barnard went on to explain that mangos will continue to add to customer satisfaction while simultaneously boosting profitability.
“Mangos are typically off-season from avocados, so this complementary program creates a unique synergy within our international farming business,” he added. "Mission’s unparalleled access across its distribution, ripening, and transportation network will allow the company to optimize production with the seasonality of mangos as it has with avocados. Entering the mango category brings additional offerings to Misson’s customer base, enhancing its ability to provide great value-added service and maximize profitability.”
Mission has announced that Patrick Dueire will join the company as Director of Mangos, brining with him more than 20 years of international growing, shipping, and distribution experience in the U.S. and Europe.
Prior to joining Mission, Dueire spearheaded Dayka & Hackett’s mango business, managing tropical category imports. In 2016, he was appointed to serve as a member of the National Mango Board.
“Patrick is a strategic hire to complement our avocado expertise with significant capabilities in the mango industry,” Fink said. “We are confident we will be able to capitalize on rising opportunities to provide high quality mangos and continue world class service for our customers, without losing focus on our beloved superfood—the avocado.”
How will this portfolio expansion boost Mission’s continued growth? Keep reading AndNowUKnow as we bring you more updates.