UNITED STATES - Bringing more produce to those who need it most is a cause we will champion every time. As does The Mushroom Council®. The group recently applauded new enhancements to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), which gives seven million participants access to four times the number of fruits and vegetables previously offered under the program.

“Delicious, nutritious, and versatile, fresh mushrooms are an important part of the fruit and vegetable mix, and we greatly appreciate WIC’s new updates that will bring more produce to women and children throughout the United States,” said Bart Minor, President, and Chief Executive Officer of the Mushroom Council. “These changes are especially critical and timely considering the current economic challenges families are experiencing.”

The USDA unveiled its science-driven updates to foods provided through WIC on April 9. The permanent benefit increases the amount of fruit and vegetables provided and the varieties available for purchase.

The Mushroom Council is also doing its part in making fresh produce, especially mushrooms, easier to incorporate into meals by featuring hundreds of quick and easy recipes on its website.
Check out those resources here to learn more and maybe take a cross-merchandising tip or two!

To The Mushroom Council, you also deserve a round of applause! Thank you for all that you do to increase mushroom consumption and demand across the category.