National Mango Board Launches August Mango Mover Promotion
ORLANDO, FL - The National Mango Board has some great tips for its retail partners this August, with back-to-school recipes, a mango ripening webinar, and some great promotional tips among other resources.
Mango and Onion Cross Marketing
The National Mango Board has a whole host of recipes to help creative cooks get more comfortable cooking with mangos in the kitchen. My personal favorite was the Island Style Skewers, which pair two unlikely partners together in a dish that the NMB says is “a great way to squeeze the last bit of YUM out of the summer season. The delicious sweetness of mango pairs perfectly with the onions, peppers, chicken and shrimp in this easy grilling recipe. Your display with onions and mangos will be sure to get the creative juices flowing! ”
Promoting this recipe in store is a great opportunity for some innovative cross marketing promotions. I know I'd be sure to check this display out.
If you'd like to check out the full recipe, click here.
Back-To-School
Mangos aren't commonly thought of as a big back-to-school produce category, but the NMB is looking to change that this season with another innovative recipe. I might be a bit past my high school years, but I think I'm going to have to give this Mango and Maple Oatmeal To Go recipe a shot sometime soon.
According to a press release, the NMB also has a series of header cards and tearpad's available for its retail partners.
It says these POS materials are a great way to make customers look at mangos in new ways at the retail aisle.
Mango University & the Mango Ripening Webinar
The National Mango Board is offering retailers these two great resources to help teach employees and retail managers the best practice tools for handling mangos.
In Mango University, the NMB says that “the zany Professor Mango will quickly teach them everything they need to know to ramp up mango sales.” Click here to check it out.
Held on August 20th at 4pm EDT, the Mango Webinar is a free resource for produce professionals looking to get up-to-date information on the best handling & ripening protocols in the industry. Interested parties can register here.
Also for more on the Webinar check out ANUK's previous story on the topic here.
Fresh Summit & New England Produce Council Expo
The National Mango Board will have a booth (booth 316) at the New England Produce Council Expo on September 11th, at the Hyatt Regency Newport Hotel and Spa in Newport, RI.
In addition they will be taking part in the The Mango Industry Reception at Fresh Summit on Saturday, October 18th from 5:30 to 7:30 p.m. They will be on the second floor of the Hilton Anaheim, adjacent to the convention center.
