The National Mango Board Launches New Mango Display Bins
ORLANDO, FL - Though Easter and St. Patrick’s Day have been at the center of our coverage of holiday merchandising lately, the National Mango Board (NMB) is already getting ahead of the Cinco de Mayo holiday rush. The association is offering a limited number of festive display bins to U.S. mango shippers on a first-come, first-served basis.
“During May, there is peak availability of three of the main mango varieties, making mangos the perfect ingredient to brighten up a Cinco de Mango feast,” said Senior Retail Marketing Manager Tammy Wiard. “The versatility of mango allows consumers to incorporate mangos into every part of their Cinco de Mayo menus, from fresh slices as a snack, to sauces, salads, drinks, desserts, and more.”
The Cinco de Mango bin program is designed as an opportunity for shippers to provide mango bins to their retail partners. Prior to ordering, shippers should check the list of NMB’s retail partners to avoid sending bins to retailers that are already scheduled to receive bins for their full store count, as noted in a press release.
The display bins feature colorful, high-quality graphics that will grab shoppers’ attention and help pump up mango sales in stores. The bins are made of durable corrugated material with an aqueous coating for added strength. The deadline to order the Cinco de Mango display bins is March 15 and while supplies last. There is no cost for these bins, but quantities are limited.
After April 1, shippers will have the opportunity to order other versions of the display bins with themes applicable to the rest of the year including back-to-school, tailgating, Q4 holidays, along with a nutrition-specific message. Samples of these themed headers are available on the NMB website.
To access the order form and program guidelines, please click here.
Be on the lookout for more holiday merchandising opportunities as ANUK reports.
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National Mango Board
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