Nature Fresh Farms® Introduces Sweet S’NAPS™; Matt Quiring Shares



Nature Fresh Farms® Introduces Sweet S’NAPS™; Matt Quiring Shares


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LEAMINGTON, ONTARIO, CANADA - Say hello to Sweet S’NAPS™! Nature Fresh Farms® uniquely developed variety is shaking up the pepper category, and consumers will soon be searching for this offering to get their hands on a unique eating experience.

Matt Quiring, Senior Vice President, Sales and Marketing, Nature Fresh Farms®

“Sweet S’NAPS are a category-disrupting pepper,” explains Matt Quiring, Senior Vice President, Sales and Marketing, Nature Fresh Farms. “Available in five different colors (red, orange, yellow, green, purple/brown), these peppers have a light, refreshing crispness of a Granny-Smith apple that is sweet, juicy, and snackable.”

Honored with the highest 3-star honor at the 2023 International Taste Institute, these brightly colored gourmet sweet peppers boast a crisp exterior and juicy bursts of flavor, bringing a one-of-a-kind experience to the pepper category.

Nature Fresh Farms® has launched Sweet S'NAPS™, a pepper with the light, refreshing crispness of a Granny-Smith apple that is sweet, juicy, and snackable

“With its limitless usage including raw, dipped, grilled, or air-fried, it’s a pepper that is bringing excitement to the Pepper category that hasn’t been seen in quite some time,” adds Quiring. “We’ve specifically designed the brand to signal sweetness and snackability through the visual designs and messaging.”

Matched with vibrant packaging to optimize consumer response, enhance on-pack education, and drive purchase, Sweet S’NAPS are uniquely positioned to drive consumer trial and repeat purchase, a press release explained.

This new product is available in five different colors: red, orange, yellow, green, and purple/brown

Promotional strategies have been developed to drive sales across multiple channels, and Nature Fresh Farms is encouraging retail partners to drive fun displays utilizing the brand’s high graphic displayers and shipping cartons.

Contact the Nature Fresh sales team to tap into the opportunities provided by these delicious sweet peppers!



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Nature Fresh Farms

Nature Fresh Farms began as a “build & sell” project in 1999. As a greenhouse designer, manufacturer, and builder,…