NatureFresh™ Farms Named as Impact Award Finalist, Launches OhioRed™ Tomato Program, and Hires Richie Keirouz as Retail Accounts Manager
LEAMINGTON, ON – There’s a slew of news coming from Ontario-based NatureFresh™ Farms, including a titles as Impact Award finalist, a program launch, and growth to its sales team.
The company’s TomBox™ is up for the Excellence in Packaging title, and will be featured at PMA Fresh Summit in the Innovation @ Work section of the show.
“We are very pleased to be named a finalist for this very important packaging sustainability award,” said Chris Veillon, Director of Marketing, according to a press release.
A grab-and-go container made from 100% recycled material, NatureFresh’s TomBox™ not only helps reduce 45,000+ lbs of plastic used, but also gives the consumer the chance to choose their speciality tomatoes by hand from the company’s self-serve TomBar™. This particular feature can be found at key retail locations in both Canada and the midwest.
The company will not only be showcasing the innovative packaging, but also its new OhioRed™ Tomato Program.
NatureFresh™ has been shipping OhioRed™ TOV’s, available year-round, from Delta, OH, since February of this year. It will begin shipping an extensive array of speciality tomatoes from Ohio starting in mid-November.
As the company expands the program, it announced that it is also launching OhioRed™ Beefsteak Tomatoes & OhioRed™ Roma Tomatoes, available later this winter.
Additionally, the company is growing its sales team, welcoming industry veteran Richie Keirouz as Retail Accounts Manager.
“I took the opportunity to join a growing company that is passionate about its people and how they grow greenhouse vegetables. I look forward to building new relationships with our retail partners in the coming months,” said Keirouz.
The new Retail Accounts Manager has worked various positions over the last 19 years, according to NatureFresh™, bringing an array of experience to the position.
“Richie has literally hit the ground running since joining us,” said Matt Quiring, Retail Accounts Manager. "We are fortunate to have someone like Richie join our sales team, his experience and leadership skills will help us grow our future.”
You can learn more about all the new happenings at NatureFresh™ Farms, as well as see the products up close, by swinging by booth #1179 at PMA Fresh Summit. See you in Orlando, FL, October 15-16.