NatureFresh™ Launches TOMZ™ To Build Locally-Grown Year-Round Snacking Category
LEAMINGTON, ON - As the company continues in its commitment to bring new greenhouse-grown produce options to consumers, NatureFresh™ Farms has recently launched its new TOMZ™ Snacking Tomato product line to meet the increasing demand for consistently flavorful and locally grown varieties—no matter the time of year.
“Our snacking tomato line has been expanding each year as we continue to bring new varieties to market. As a vertically integrated grower and marketer, we are able to maintain a greater level of quality in what we pick, pack, and ship to our customers,” said Matt Quiring, Retail Account Manager. “Our tomato growing philosophy allows us to produce a better quality product which ensures we are delivering an overall better eating experience for the consumer. By launching the TOMZ™ Snacking Tomato line, we are giving customers & consumers alike, a program that caters to all of their taste preferences with locally grown tomatoes, 12 months a year.”
All of TOMZ™ tomato varieties are currently grown in Leamington, and will shift production to Delta, Ohio this fall to provide year-round availability. The NatureFresh™ expansion to Ohio will support the year-round capabilities and not only gives consumers in the mid-west a great tomato on the vine with its OhioRed™ tomatoes, but locally-grown products as well. NatureFresh™ started shipping the new TOMZ™ brand snacking tomatoes to all of their retail partners the week of June 20th, so the line is available now.
The category-wide brand TOMZ™ includes red, yellow, and orange grape tomatoes as well as red cherry, sweet cocktail, and medley tomatoes. These product offerings allow NatureFresh™ to consistently market and promote locally grown, year-round, premium specialty tomatoes under a single label, according to a press release. TOMZ™ offers a unique concept that retailers are excited about, one which brings differentiation to the greenhouse tomato destination at retail.
The TOMZ™ Snacking Tomato Program was recently debuted at United Fresh in Chicago and met rave reviews, the company adds. Attendees enjoyed the color variations in the branding in keeping a consistent message on the label. NatureFresh™ recognizes that building brand awareness across multiple greenhouse varieties with premium tomatoes can help gain consumer confidence and drive repeat sales.
With recent Greenhouse Vegetable Awards for Best Cocktail Tomato & People’s Choice Award for Hottest Tomato, the launch of the new NatureFresh™ snacking tomato program shows its commitment to developing premium produce offerings.
NatureFresh™ Farms, a family-owned and managed company, currently operates 130 acres in Leamington, Ontario, and 15 acres in Delta, Ohio, with 30 more acres in Ohio coming online by November. The company’s new year-round production facility in Delta, will give the company 45 acres of locally grown specialty tomatoes, beefsteak tomatoes, and its new OhioRed™ TOV’s starting this upcoming winter.
With Phase 1 (15.30 acres) in Ohio completed in late 2015, the company is looking to ramp up construction on Phase 2 (15.30 acres) and Phase 3 (15.30 acres) which will be completed later this fall. NatureFresh™ reduces food miles from Mexico, Central America, and overseas, to ensure TOMZ™ brand snacking tomatoes will give customers confidence in buying locally grown, consistently flavorful tomatoes year-round.