Ocean Mist® Farms' Diana McClean Details Easter Promotions, Merchandising Tips, and More
CASTROVILLE, CA - I’m a pretty competitive cook. That means whenever I make a meal, I’m hoping to one-up what I’ve already made. Many consumers are like me, utilizing extra time in the kitchen as a chance to spearhead culinary masterpieces. For retailers looking to tap into us culinary-minded shoppers—especially as Easter meal planning nears—you have a steady partner in Ocean Mist® Farms.
“We are currently offering both our green artichokes and our new purple artichoke variety, which go hand-in-hand with the colors and flavors of Easter and springtime,” noted Diana McClean, Senior Director of Marketing. “Because shoppers tend to think artichokes are primarily a spring vegetable, we do see above-average volume sales during several weeks throughout the spring. Artichokes are a staple of springtime, so when planning small get-togethers in celebration of the Easter holiday, we think artichokes are a no-brainer to have on the table.”
For retailers hoping to capitalize on this increased interest, Diana had some choice words of recommendation.
“Our biggest piece of advice is to take advantage of the vibrant, bright green and purple colors of Ocean Mist artichokes to lean into the holiday and bring a slice of color to the produce aisles,” she explained. “We also encourage showcasing artichokes in Easter-specific recipes as a great way to show customers how they can best plate and pair them at home like these recipes.”
Alongside recipe call-outs, Ocean Mist provides a multitude of tools for retailers to boost their in-store purchase of its artichokes, all of which are located on the company’s trade resources page. Materials include recipe cards, shelf wobblers, and artichoke display bins.
“Keep in mind that high-performing artichoke retailers promote artichokes consistently and offer two or more unique artichoke items. Purple and green artichokes, organic and conventional artichokes, or a 4-pack of medium sized artichokes are a few suggestions,” Diana concluded.
As we continue to prep for Easter promotions, stay tuned to us here at AndNowUKnow.