Ocean Mist® Farms Launches Seasonal Frost Kissed® Artichokes
CASTROVILLE, CA - The weather is getting chillier, spirits are getting jollier, and produce is getting heartier. As fall progresses into winter, seasonal favorites are making their comebacks, and Ocean Mist Farms is not one to disappoint. The first Frost Kissed® artichoke crops are currently being shipped to retailers and will be available for the next several weeks. Be still my artichoke heart.
When the temperature drops below 32 degrees, Ocean Mist Farm’s Frost Kissed artichokes’ skin darkens. Rather than ruining the crop, however, this actually seals in more flavor and provides a nuttier taste in the artichokes; the brown exterior layer falls off once cooked to reveal that beautiful green veg that shoppers are familiar with.
“The appearance of Frost Kissed artichokes is strictly cosmetic and doesn’t reflect the quality,” said Diana McClean, Senior Director of Marketing. “While these artichokes are not as vibrant in color, they offer a limited-time flavor that many shoppers look forward to experiencing after a frost.”
According to a press release, this limited time variety will come with a whole host of recipe inspo through Ocean Mist Farm’s social media channels as well as on its website to educate consumers. Additionally, the Frost Kissed artichokes will carry a petal insert so shoppers can easily recognize them. Ocean Mist Farms will also provide display cards to retail customers who stock Frost Kissed artichokes.
“The Frost Kissed artichokes are such a seasonal treat as we don’t see a freeze every season,” added McClean. “We’re working hard to ensure our shoppers are educated on ways to prep the artichoke so they too can enjoy its unique flavor for a limited time when they are available.”
“Let it go” straight into your produce aisles and holiday fixings this season and keep checking back here at ANUK as we bring more produce news.