Oppy and Orchard View Cherries Prepare for Northwest Cherry Season; Brenda Thomas and James Milne Comment
VANCOUVER, BC, CANADA - The countdown is on for Oppy and Orchard View Cherries as the companies ramp up for the highly anticipated Northwest cherry season. With domestic and international markets awaiting the arrival of the season, the duo expects a strong yield for the Orchard View label for 2021 as the fast-paced seven-week cherry harvest quickly approaches.
“Orchard View has firmly established itself as one of the top cherry brands worldwide, with its stature growing each year. The feedback from North American consumers, let alone the domestic retail trade and international markets, has been nothing short of astonishing. It exemplifies all the hard work Brenda Thomas and her team have put into growing and grading their cherries to the highest possible levels,” said James Milne, Senior Vice President of Categories and Marketing at Oppy.
Following an abundant season and seamless transition from its California crop, Oppy is anticipating an excellent season with Orchard View Cherries.
According to a press release, this will be the two companies’ dozenth season together. Harvest of the cherry crops is expected to begin the second week of June, with peak availability at the end of the month—just in time for Fourth of July.
“We’ve had nice weather for phenomenal size and quality. The trees are looking really healthy with deep green and shiny leaves, it’s so important they look happy at this stage to take good care of our cherries,” said Orchard View President Brenda Thomas, fourth generation of the family-owned-and-operated business. “It’s looking to be a consistent and evenly spread crop. With some warmer weather on its way, it will give the cherries a chance to develop some good sugars that will be enjoyed in the coming weeks.”
For even greater precision and consistency, Orchard View and Oppy upgraded the Unitec optical sorting line to the Cherry Vision 3.0 this year. With the new equipment in place, overall quality is expected to increase as well.
“Further blowing away what people expect from the Orchard View brand,” added Milne. “When it comes to the Northwest crop, we firmly believe that Orchard View is the marquee brand to have on your shelf every summer.”
Oppy offers the Orchard View label in bags, clamshells, and for the second season, in a top-seal pack.
In addition to its partnership with Orchard View, Oppy also recently expanded its imported stonefruit program from Chile, Argentina, and New Zealand, doubling volumes to meet increasing market demand. With nearly year-round availability, the fresh produce purveyor’s cherry offerings now extend May through January.
How will Oppy further fortify its reach in the stonefruit market? AndNowUKnow will keep an ear to the newswire for more info.