LOS ANGELES, CA - Pacific Trellis Fruit is pleased to announce the appointment of Mike Blume as East Coast Sales Manager, effective January 5, 2026.

Blume joins Pacific Trellis Fruit from Keystone Fruit Marketing, a division of our integrated partner company Progressive Produce, where he most recently served as Vice President of Sales. With more than two decades of commercial and leadership experience in the produce sector -particularly within the East Coast region - he has a proven history of driving growth, strengthening customer partnerships, and leading high-performing teams.

In his new role, Blume will oversee sales strategy and execution for our East Coast office, supporting Pacific Trellis Fruit’s continued expansion and reinforcing the company’s commitment to delivering premium-quality products. He will be based in the company’s Philadelphia sales office.

“We are thrilled to welcome Mike to the Pacific Trellis Fruit team. His deep industry expertise, strong commercial acumen, and genuine passion for produce make him an exceptional addition,” said Eric Coty, EVP, Fruit Division, in the recent release. “Mike’s leadership will play a key role in advancing our strategic initiatives and further elevating the Dulcinea brand with products that prioritize flavor, quality, and consumer satisfaction.”