LOS ANGELES, CA – As part of a strategic effort to expand into new fruit categories and support increased demand for existing business, Dulcinea Farms announced today the addition of three produce industry professionals to its Sales team, welcoming Christopher DeSana, Dan Carapella Jr, and Jeff Nichol to its already seasoned Sales organization.

“We are pleased to bring on these three industry veterans to support our growing supply base and customer demand,” General Manager Josh Leichter stated. “Christopher, Dan, and Jeff all bring track records of superior customer service in categories that align well with our current as well as future planned product lines.”

Christopher DeSana is taking on the position of East Coast Import Manager/Sales Manager. After graduating from Western Michigan University, Christopher served as an Account Executive at Sbrocco International, and more recently as Seald Sweet’s deciduous fruit manager.

“I have followed the growth of Pacific Trellis/Dulcinea over the years with some level of admiration and could not be more excited to join Josh and his team to build an even better future,” DeSana said about joining the group.

Dan Carapella Jr. is working as Salesperson in the New Jersey office, focusing on continuing to expand the company’s retail customer base as well as assist in the growth of newer categories like citrus, cherries, apples, and pears. Dan joined the fresh produce industry in 2004, after graduating from La Salle University, working as a Transportation Coordinator with Oppenheimer and following in his family’s footsteps of working with southern hemisphere imported produce. Most recently, he served as Sales and Marketing representative for Sbrocco International.

“The table grape program at Pacific Trellis is second to none, leading the way with many new varieties and sourcing from the growing areas preferred by supermarkets today,” explains Carapella. “In addition to the top-notch product, it was exciting to me to join a vertically integrated company that could offer retail partners truly direct year-round programs on table grapes.”

Jeff Nichol joined the company as Salesperson in the Los Angeles office and will focus on the Dulcinea melon business and supporting national retailers as well as the LA market area chains.  After graduating from Cal Poly San Luis Obispo, Jeff spent time with The California Mushroom Farm and Tanimura & Antle before working at SOL in Sales and Business Development.

“I am excited to join the Dulcinea Farms sales team and look forward to the opportunity to represent their amazing product lines,” Nichol confirms.

Dulcinea Farms/Pacific Trellis Fruit’s addition of DeSana, Carapella Jr., and Nichol to the sales team will help deliver superior customer service, expand solid grower partnerships, and boost strong retail demand, according to a recent press release.

We look forward to Dulcinea Farms’ upcoming year! For more industry related news, AndNowUKnow will continue to report.

Dulcinea Farms