POM Wonderful Celebrates Record Demand and Extended POM POMS Fresh Pomegranate Arils Season
LOS ANGELES, CA - If demand is the ember that lights a market, it sounds like POM Wonderful’s POM POMS Fresh Pomegranate Arils are on fire. The company is celebrating record demand during the 2020 California season and is excited to be able to extend availability into February 2021.
“We are thrilled to see that POM Wonderful’s investment in the pomegranate category has propelled sales to reach new records,” Adam Cooper, Senior Vice President of Marketing for The Wonderful Company, shared with me. “The team has made it a priority to educate consumers about the nutritional benefits of antioxidants in pomegranates, which has positioned the category for success as consumers look for functional benefits in their food and beverage choices.”
With the team reporting fresh pomegranate sales at their highest in over six years, (currently, the numbers are the best POM Wonderful has seen since 2013) the numbers are showing good news for the category, including:
- Fresh pomegranate sales in the second and third week of November (11/9–11/22) were the highest weeks recorded for fresh pomegranate sales ever during November in the U.S.
- POM POMS Fresh Pomegranate Arils sales up 34 percent compared to prior years
- Fresh pomegranate sales in November were up 10 percent compared to prior years
POM Wonderful remains one of the top fresh pomegranate brands in total sales and brand awareness, clearly illuminated in the company’s investment strategy.
POM Wonderful focuses dollars on shopper marketing and POS items, along with a November FSI and new “antioxidant superpower” display bins, which the company said continue to drive impulse purchases in-store and online. Likewise, the team remains digitally present with ads on Facebook, Instagram, and Pinterest.
Known for their antioxidant goodness, POM POMS Fresh Pomegranate Arils are enjoying an additional push fueled by POM Wonderful’s largest digital campaign for the category, driving demand into a frenzy. Sounds like buyers should get in while they can!