Red Sun Farms Launches Fresh New Logo
KINGSVILLE, ONTARIO, CANADA - Just as a new wardrobe or look communicates to the world that a person has made a pivotal change in their growth, so too does a company rebrand in our industry. Rolling out a new logo, Red Sun Farms is showing off its dedication to innovation as well as its evolving brand identity. The update will make the company more visible in the retail environment, furthering Red Sun's ability to stand out in the produce aisles.
“As the brand continues to grow in both retail and trade events, it was clear that we also needed to evolve our logo to better represent who we are today, while encompassing the possibilities of where we will grow our business tomorrow,” stated Carlos Visconti, CEO of Red Sun Farms Canada and the USA. “We continue to invest in our future and our brand to better support our customers.”
This recent move stems from market research, retailer feedback, and consumer inquiries which were designed to improve customer connection to the company, according to a press release.
Red Sun’s new logo features the symbolic image of a butterfly with the bright, bold colors that have been seen throughout the history of the brand, alluding to the continuity and consistency that the greenhouse maven offers. The modern rebrand reaffirms Red Sun’s commitment to further growth and innovation while reenforcing the company’s positive, progressive identity.
This new move comes shortly behind Red Sun’s recent graphic refresh launch, which was centered around visibility and transparency for the grower’s tomatoes, peppers, and cucumbers.
With its newly rebranded logo ushering in further growth, what will come next for the greenhouse grower? AndNowUKnow will continue to bring you answers.