Reinhart Foodservice and Avocados From Mexico Make Strategic Partnership
DALLAS, TX - Reinhart Foodservice and Avocados from Mexico (AFM) are teaming up to package hass avocados under Reinhart’s Good Roots Produce™ brand, offering operators with fresh product year-round.
“Since we unveiled Good Roots, we’ve seen a tremendous amount of positive feedback from our customers,” said Rob Ondrus, Produce Category Director for Reinhart. “By joining with AFM, we’re able to broaden our commitment to provide the freshest, high-value products all year round. AFM has seen much success in the last year, and no doubt our customers will be clamoring to add this item to their menus going forward.”
Chef Mark Garcia, Director of Food Service Marketing for Avocados from Mexico, commented, “The combination of AFM’s quality avocados produced by our experienced growers, state-of-the-art packing, and transportation systems make this the perfect match for us and Reinhart.”
Good Roots Produce was unveiled in late summer 2014, and since then it has seen a sensational amount of praise and encouragement from customers and suppliers, according to a press release. The program offers versatile, wholesome produce solutions, as well as consistent quality for operators.
AFM provides 60 percent of the world’s avocados, all of which are grown in Mexico and have a four-season bloom.