Rice Fruit Company Showcases Record Crop at IFPA Global Produce & Floral Show; Brenda Briggs Details
GARDNERS, PA - Excitement is ramping up this week as the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show is just a hop, skip, and jump away. Among the companies getting ready to descend on Anaheim, California, is Rice Fruit Company, which is celebrating its 110th year in business.
“We enjoy connecting with the produce supply chain in the fall,” shared Brenda Briggs, Vice President of Sales and Marketing. “The energy of harvest season will be abuzz in our booth as we share the excitement of this year’s record crop. Our crop has exceptional fruit quality and is bursting with flavor this fall. We’re excited to sample some of the most flavor-forward apple varieties to complement our tried and true, consistent consumer favorites.”
Rice Fruit will be showcasing its traditional and trending apple varieties at booth #1457, including its newest variety, Lemonade™. According to a release, the golden apple has a bright, sweet-tart flavor, refreshing effervescence, and crisp texture with a firm, yet juicy, crunch.
“Our suite of apples is bursting with flavor this fall, exemplifying our record apple crop and exceptional fruit quality,” added Briggs. “We’re excited to sample some of the most flavor-forward apple varieties in complement to our tried and true, consistent consumer favorites.”
The company’s record crop is attributed to the Adams County microclimate and the dedication to sustainable farming practices that lie at the core of Rice Fruit’s business.
“Our commitment to sustainability is evident at each stop of the growing, packing, and shipping process,” continued Briggs. “Our use of innovative techniques allows us to reduce our ecological footprint through smarter on-farm practices such as integrated pest management, efficient water usage, and soil conservation. In addition, our fruit and our employees are enjoying our new Pollinator Garden, a true example of the sweet-natured balance of our ecosystem.”
To see these apples up close and in person, booth #1457 is the one to visit.
For more coverage in the lead-up to the Global Produce & Floral Show, stick with AndNowUKnow.
