DELTA, BC - Innovative thought backed by sustainable practices is a strong formula for success and the ingredients of an International Fresh Produce Association (IFPA) platform launch by Windset Farms^®. As trailblazers in creating unique retail opportunities, Windset has its eye on the upcoming Global Produce & Floral Show for the debut of a new star in its portfolio, the YOOM^® Black Cocktail Tomato.

“Windset is thrilled to partner with Syngenta Group for this latest tomato variety, YOOM^®, which we will be debuting this month! YOOM^® Black Cocktail Tomatoes are a chef's dream and add a unique twist to salads, pasta dishes, and snack boards,” Ryan Cherry, Senior Sales Manager, says. “The color of black pearl on the outside, with a deep scarlet color on the inside, these tomatoes possess a savory umami flavor with every bite. They are a natural but exciting substitute for classic cocktail tomatoes.”

In addition to their beauty and flavor, these tomatoes have high levels of anthocyanins and are full of essential vitamins and minerals, making YOOM^®a health-packed snack! Like all Windset Farms tomatoes, YOOM^® Black Cocktail Tomatoes are Non-GMO Project Verified and greenhouse grown.

“Unlike traditional red tomatoes, YOOM^® Black Cocktail Tomatoes are deep purple on the outside, adding a unique pop of color to retail shelves and culinary creations. They have the eye-catching appeal you expect from a greenhouse-grown tomato, which draws consumers in,” Ryan says. “Their outstanding taste will have people coming back for more.”

To kick off the program, YOOM^® Black Cocktail Tomatoes by Windset will be available in a 1 lb clamshell. Windset has an ongoing commitment to use as many sustainable initiatives as possible at all levels of our operation, including packaging. The clamshell is 100 percent recyclable where facilities exist. YOOM^® Back Cocktail Tomatoes are also available in bulk for retailers or food service operations. Add in the element of point-of-sale (POS) materials available at the buyer’s request, and you have a well-rounded unique tomato program to light up the trade show floor and retailer shelves.

In addition to the IFPA trade show debut, Windset is excited to announce the launch of YOOM^® Black Cocktail Tomatoes in Kroger’s very own Private Selection Brand.

“YOOM^® Black Cocktail Tomatoes will be available in the U.S. Pacific Northwest Region, specifically Fred Myer and QFC (Quality Food Centers) under Kroger Private Selection Brand. We look forward to increased availability as consumers try this show-stopping tomato!” Ryan concludes, and I can tell that there is even more excitement to come.

Be sure to stop by booth #5043 in Orlando, Florida, at the 2022 Global Produce & Floral Show to speak to a sales representative to learn more!

Windset Farms^®