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Sambrailo Packaging's Michael Keegan Discusses Strategic Shift in Focus

Sambrailo Packaging's Michael Keegan Discusses Strategic Shift in Focus



WATSONVILLE, CA - For companies who have been around as long as Sambrailo Packaging—97 years, to be exact—the quality of experience is unmatched. As it nears its centennial anniversary, the company is shifting its strategic focus to encompass its many capabilities. In order to find out more about this, I spoke with Michael Keegan, Director of Business Development.


AA: As you pivot to be more transparent with the industry regarding your capabilities as a resource management company, what specifics would you like to highlight?

Michael Keegan, Director of Business Development, Sambrailo PackagingMK: “We build simplicity by providing visibility and capturing clarity. This allows us to mitigate risk and provide insurance for the continued growth of our industry partners. Resource management provides our partners with end-to-end customization and optimized solutions that drive supply chain efficiency and costs savings."

AA: How does this build upon Sambrailo’s legacy and mission as a company?

MK: “The 97-year history is built on the tenets of innovation and adaptation. Serving the needs of our customers, the industry, and our communities has always been the guiding principles of our daily efforts. Resource Management provides the solutions the industry desires and demands."

With resource management, Sambrailo Packaging is able to provide its partners with end-to-end customization and optimized solutions to drive supply chain efficiency and costs savings

AA: Strategically, why do you think this move positions the company for future growth?

MK: “Industry competition continues to grow exponentially, and we have to redefine ourselves daily to meet the needs of our customers. By assessing our core competencies and aligning them with our trusted partners, we can drive future success and evolve the industry by reallocating and maximizing the impact of our limited resources.”


This isn’t the last you’ll hear from Sambrailo Packaging’s strategic shift. Tune into AndNowUKnow for the next installment—you won’t want to miss out.

Sambrailo Packaging



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