Save Mart Promotes Avocado Cross-Merchandising with Avocados from Mexico's New Permanent Display
DALLAS, TX - Now that we’re in the midst of football season, Save Mart is pushing fresh avocados to make your next game day even more exciting.
At our local Save Mart store, we spotted Avocados from Mexico’s (AFM) newest permanent display promoting avocados to help increase the ring at the register this fall. The unique display promotes usage ideas and cross-merchandising opportunities with shelves that allow retailers to add complementary items such as chips, taco shells, beverages, and more.
The top shelf provides two pockets that are 4.625” wide x 2” deep x 3.5” tall. Retailers can add guacamole or taco spices or recipe cards to these pockets for even more cross-merchandising potential.
“For added sales and profits, retailers can now order our new portable wire racks that allow for secondary displays of avocados, non-refrigerated produce, and complementary items along the perimeter and front of the store,” Maggie Bezart Hall, AFM’s Vice President of Trade & Promotion, tells us.
AFM designed the display with wheels for easy transportation and secondary location opportunities. Up to approximately 75 lbs. of avocados can be showcased on the display’s padded shelves. For the adventurous retailer, the unit can also be paired back-to-back to create a complete avocado display, as seen below.
To get the most out of the busy holiday and football season, check out AFM’s new permanent display to boost avocado sales and attract consumer attention.