Shuman Produce Launches How to Speak Southern 2.0 Campaign
REIDSVILLE, GA – After a successful inaugural year, Shuman Produce is bringing its wildly popular How to Speak Southern campaign back to the buy-side and consumer sphere with version 2.0.
“Consumers are interested in learning more about where and how their produce is grown. Vidalia onions are extremely unique in that they can only be grown in a 20-county region in Southeast Georgia and are only available a few months out of the year. This promotion is a great way for us to share our story and build excitement around RealSweet® Vidalia® onions,” said John Shuman, President. “The goal of this campaign is to increase brand awareness and incremental sales associated with Vidalia sweet onions.”
This year’s installment will continue to educate consumers on the uniqueness of the Vidalia onion, while highlighting some of the company’s favorite and true Southernisms. According to a press release, the campaign will run through June 30, and combine a quiz, recipe videos, and Vidalia facts for a winning combination.
The highlight of the promotion is the “Can You Speak Southern” quiz. It not only tests the user's knowledge of colloquial phrases used in the Southeastern U.S., but also prompts consumers to enter to win weekly giveaways from Shuman, including the grand prize of a Big Green Egg grill that's perfect for grilling and Vidalia season.
“Shuman Produce is excited about the potential of this promotion. After tremendous success in 2015, we expect our social media followers to engage all season long,” said Susannah Lanier, Marketing Coordinator.
The quiz is housed on a dedicated campaign website, viewable here. The website contains engaging and informative content such as delicious summer recipes from Chef & The Fatman, personal farmer profiles, informative Vidalia onion facts, and a sign-up for the RealSweet® consumer newsletter.
Think y’all have what it takes? Try your hand at the quiz, and learn more about RealSweet Vidalias along the way.