NEWARK, NY - Crunch Time Apple Growers, owned by nearly 170 New York apple growers and responsible for bringing SnapDragon apples to retailers across the country, is giving fans a chance to win big this season – both on and off the field. Crunch Time, specifically SnapDragon apples, is partnering with the Pro Football Hall of Fame for a sweepstakes that will award one lucky winner a once-in-a-lifetime opportunity to experience Football’s Greatest Weekend in Canton, Ohio, where they’ll attend the Hall of Fame Game and the Enshrinement of the Class of 2026.

As part of the campaign rollout, Crunch Time is currently recruiting retailers who sell SnapDragon apples to join the campaign. Participating retailers will receive in-store marketing support, including signage featuring Pro Football Hall of Famer Andre Reed, and potentially other Hall of Famers.

“This is a really exciting opportunity for retailers to offer this sweepstakes to their shoppers,” said Jessica Wells, Executive Director of Crunch Time Apple Growers, in the recent release. “Apples aren’t typically top-of-mind in the winter months, but this promotion creates a renewed sense of excitement for them in-store – the timing of it aligns perfectly with the end of the football season, the big game and new Hall of Fame members being announced. This campaign will boost sales while helping retailers to engage directly with their shoppers. And who wouldn’t want to be able to say they helped send a shopper to the Hall of Fame?!”

The Snap Your Way to Canton sweepstakes officially starts in December, with a grand prize winner to be drawn in March of 2026. Fans can enter by purchasing SnapDragon apples, and can follow along on SnapDragon’s social media channels for more details*. The campaign rollout officially kicked off at this year’s IFPA show, where Reed, the spokesman for the sweepstakes, held a meet and greet with fans and discussed the upcoming promotion.

“This partnership is a natural fit for the SnapDragon brand,” added Wells. “SnapDragon apples are the variety of choice for anyone who seeks out unique experiences and fosters a competitive spirit – we’re thrilled to team up with the Pro Football Hall of Fame to bring our audiences a fun, exciting way to celebrate their love of sports while enjoying their favorite apple.”

For more information, including how to commit to participating at the retailer-level, please contact [email protected].