Southern Specialties' Charlie Eagle Discusses Record Sales and Company Growth in Its 26th Year of Business
POMPANO BEACH, FL - As the company moves into its 26th year of business in 2016, Southern Specialties is enjoying record sales. A large contributor to this success, is the popularity of the company’s Southern Selects line of value-added specialty produce.
Vice President of Business Development, Charlie Eagle, knows the Southern Specialties journey like the back of his hand. With his story beginning on the ground floor of the company’s success, Charlie joins me to discuss the ever-evolving Southern Selects line, and what is currently driving the company’s growth.
“About 15 or so years ago we started offering value-added products and came up with the Southern Selects brand. Over the years, the company has made inroads into offering the Southern Selects value-added produce line to our customer base which has grown exponentially since its inception,” Charlie tells me. “Now, Southern Selects products can be found in many of the best retail and club stores in the country.”
With Southern Selects’ brand recognition growing throughout the U.S.’s Eastern corridor, the company will begin increasing its effort into promoting the Southern Selects brand, in addition to innovating various foodservice packs.
“The growth, while a part of our strategic planning, has also been motivated by our retail customers who are coming back to us and adding additional Southern Selects products to their shelves,” Charlie says. “Because consumers are enjoying our products, and as a result retailers are seeing sales on a northward trend, they are expanding their lineup with asparagus, sugar snaps, snow peas, Brussels sprouts, and any number of other products we offer under the brand.”
Currently, Southern Selects distribution points extend as far north as Canada, as far south as Southern Florida, and as far west as Texas and Minnesota. Along with the increased demand for the product, Southern Specialties is also enjoying the fact that retailers and club stores are awarding the brand more real estate on their shelves.
For several years, the Southern Selects microwave specialty line-up has been one of the company’s most popular products as well, with approximately ten different items that are perfect for today’s generation of grab-n-go consumers.
“Our microwave products are the perfect serving size for one to four people. We have become known for that lineup of specialties which we offer under our Southern Selects brand as well as private label,” Charlie shares. “As a leader in the asparagus category, we are enjoying more popularity for our Southern Selects asparagus in various presentations, as tips or tenders trimmed, as well as full size asparagus, all available in a pack size ideal for singles, families, or foodservice professionals."
"We were a pioneer in growing and importing French beans. Today, our hand selected, trimmed and packed Southern Selects French beans set the bar for the value added green bean category," Charlie adds. "You are going to see us promoting and increasing sales across the board on value-added offerings.”
To help tell the story of this constantly growing company, Southern Specialties is working on a new website slated for launch by PMA, so stay tuned to AndNowUKnow for the latest news on the Pompano Beach, Florida-based company.