LOS ALAMITOS, CA - Passover will be celebrated from April 19 to sundown on April 27, the highlight of which is the Seder, a fifteen-step family-oriented tradition observed on the first two nights of the holiday. As Frieda’s Specialty Produce noted, the traditional celebration includes specific essentials like horseradish, but that doesn’t mean shoppers’ meals have to be completely conventional. Newer generations are celebrating Passover by incorporating other produce in their modern versions of Passover Seder plates—such as Stokes Purple® sweet potatoes!

“Those of us in the fresh produce business know that Passover has some very distinctive foods that are used at the Seder,” said Alex Berkley, Sales Manager, in a recent press release. “We know that shoppers will be looking for exciting Passover items at their local markets so we want to make it easier for them to find these holiday must-haves through merchandising. Try cross-merchandising horseradish and Stokes Purple sweet potatoes as a way to increase the basket ring during this springtime Jewish holiday.”

In a company press release, Frieda’s cites a recent article by reformjudiasm.org, in which it is explained how and why new additions are showing up on modern Seder plates. Such is the case for tubers, including potatoes and sweet potatoes. Frieda’s offers its own recipe: organic Stokes Purple sweet potato fritters with green tahini, created by chefs Heather Sperling and Emily Fiffer of Botanica. Located in Silverlake, CA, Botanica was named one of the Top 10 Best New Restaurants in 2017 by LA Magazine.

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Frieda's Specialty Produce