DINUBA, CA - Sumo Citrus® fans have received some exciting news, which happened to be announced today, April 1. Tying back to the brand’s Japanese origins and commitment to growing premium citrus, Sumo Citrus growers have engineered a new citrus wonder: Sumo Citrus Square.

“Sumo Citrus has never had trouble standing out, but this April Fools’ Day, we wanted to see what it might look like if it stood still, too,” said Sunnia Gull, Vice President of Marketing at Sumo Citrus. “The Sumo Citrus Square harkens back to our Japanese heritage, imagining a fruit that’s just as sweet, easy to peel, and impossible not to love, only now with edges designed to stay put. It’s a fun, fresh reminder not to take life, or your produce drawer, too seriously.”

Grown to stack neatly in a fridge or lunch box, the Sumo Citrus Square delivers the same iconic Top Knot®, incredibly sweet taste, and signature seedless, easy-to-peel experience of a Sumo Citrus in a fridge-friendly shape.

 

 

 

 

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Square Citrus is changing the game for fridge real estate and will stay right where consumers left it; no more rolling out when the refrigerator doors are opened.

And no, this is definitely not an April Fools’ joke. *wink wink*