BAKERSFIELD, CA - Sun World International, a global leader in fruit genetics and licensing, has added a select group of new marketers and licensees in Italy, Peru, and the United States as it continues to strengthen the global platform behind its branded table grape programs.

The new partners will support Sun World’s proprietary grape brands, including AUTUMNCRISP®, helping expand execution, consistency, and market reach across key growing and marketing regions. The additions reflect a continued focus on building a strong partner network that can support premium fruit programs with the right mix of commercial experience, regional strength, and supply chain reliability.

“These additions reinforce the strength and value of the global pipeline we are building,” said Pablo Ramirez, vice president of global licensing at Sun World International, in the recent release. “As branded fruit continues to gain momentum, we’re dedicated to creating new opportunities with partners who understand execution, consistency, and the importance of protecting the consumer experience. That is what helps create lasting value across the supply chain.

The new licensees include:

Italy

• Barbera International S.r.l.
• Organizzazione di Produttori Secondulfo Società Cooperativa Agricola
• TOP FRUIT di Angela Colucci & C. S.a.S.
• Novello e C. Srl
• La Vera Srl
• Green Farmers Group Soc. Agr. Cons. a r.l.
• OP Insieme Società Cooperativa Agricola
• Az. Vitivinicola Casa di Grazia di Di Francesco Maria Grazia
• O.P.A.S. Società Cooperativa Agricola

Peru

• IQF del Peru SA
• Sociedad Agricola Drokasa S.A.
• Campos del Sur S.A.
• Danper Trujillo SAC

United States

• Vista Vineyards

Sun World’s evolving partner base reflects a broader shift in branded fruit: success depends on more than great genetics. It requires a connected system with strong partnerships that can carry the grapes from development to production, from marketing to grocery shelf, and from first purchase to repeat purchase.

That system is becoming increasingly important as consumers continue to reward fruit that delivers on flavor, texture, and consistency. In table grapes, especially, strong-branded programs are creating room for premium offerings that stand out in-market and build loyalty over time.

“We see a clear opportunity to keep growing the category in a way that benefits the full chain,” said Gerardo Lugo, chief commercial officer at Sun World International. “We are investing in innovation, expanding thoughtfully across three continents and working with partners who share our commitment to excellence from development through delivery. The goal is to create a network that supports growth today while setting a stronger standard for the future.”

This expansion of Sun World’s licensee program supports the company’s commitment to category innovation and development of the world’s leading branded produce portfolio. As consumer demand increasingly favors products with a clear identity and a reliable eating experience, Sun World continues to build the platform needed to scale premium brands across global markets.