Sunkist Growers Debuts “Family Segments” Cooking Series
VALENCIA, CA - Family values and healthy habits go hand in hand, and we know this well in the fresh produce industry. Sunkist Growers put this concept at the forefront of its latest launch, revealing the new three-part YouTube series called Family Segments. The series will be hosted by chef influencers in Canada, giving viewers an intimate window into how families connect with one another over conversations, culture, and of course, citrus.
“So many consumers have continued to enjoy cooking at home and spending quality time with their families, in-person or online,” said Christina Ward, Senior Director, Global Marketing. “Family Segments provides an opportunity to convey Sunkist’s core belief to ‘Share What’s Real’ in a truly authentic way. We hope that showcasing real conversations, real citrus, and real family love will resonate with so many people and inspire them to do the same with their own families.”
The first YouTube segment featured Vijaya Selvaraju and her mom, Meena, and aired on March 11. On April 7, Devan Rajkumar and his mom, Bhano, made their appearance. The third and final segment will air on Sunkist’s YouTube channel and Instagram on April 27, featuring Craig Wong and his mom, Shirley. During each unscripted episode, the chefs invite a family member to share the story behind a beloved citrus-infused recipe that highlights the health benefits, flavor profile, and versatility of U.S.-grown Sunkist citrus, along with other engaging activities.
According to Mintel research, 72 percent of consumers in Canada like to experience other cultures “to break the monotony at mealtime,” a press release noted. In addition, health and wellness is playing a key role in shopper behaviors, as consumers have become increasingly aware of the many health benefits of vitamin C and consider vitamins and minerals a staple to their overall wellbeing. This new series will combine these growing trends and highlight in-season Sunkist orange and lemon varieties. Sunkist’s California-grown Navel, Cara Cara, and orange varieties are currently available at local grocery stores through May and June, while Sunkist lemons are available year-round.
Be sure to stop by the Sunkist booth at the virtual Canada Produce Marketing Association (CPMA) Fresh Week show on April 12–16, 2021. The fresh citrus marketing cooperative will be sharing a daily hit of recipe inspiration, retailer resources, and more.
Keep reading the latest reports from ANUK as we cover partnerships, promotions, and more.