Sunkist Growers Promotes Summer Citrus Varieties; Trent Bishop and Cassie Howard Share



Sunkist Growers Promotes Summer Citrus Varieties; Trent Bishop and Cassie Howard Share


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VALENCIA, CA - Sunkist citrus is good for the mind, body, and soul. That is the message the co-op is communicating to consumers this summer season. Demonstrating the power of versatility and affordability, Sunkist has been creating TikTok content geared toward millennial and Gen-Z consumers.

Trent Bishop, Vice President of Sales and Marketing, Sunkist Growers“We understand the importance of providing consumers with accessible and nutritious options,” notes Trent Bishop, Vice President of Sales and Marketing. “That’s why we are committed to offering citrus options that are both versatile and affordable, allowing consumers to reclaim their health without sacrificing flavor or breaking the bank. As we focus on striking the right balance between embracing the vibrant energy of summer and educating consumers about new and exciting ways to utilize the whole fruit, we are helping shoppers make their citrus purchases even more worthwhile.”

Sunkist’s Valencia oranges, lemons, and grapefruit offer delicious flavors and vital nutrients that enhance overall well-being.

In a move to uplift the citrus sector, Sunkist has been creating TikTok content geared toward millennial and Gen-Z consumers

The Sunkist Unlimited campaign highlights the boundless versatility and flavor of current in-season varieties, tapping into viral recipes and collaborations with foodie influencers.

Cassie Howard, Director of Category and Consumer Insights, Sunkist Growers“Citrus is an important part of the consumers’ shopping basket throughout the summer,” says Director of Category and Consumer Insights Cassie Howard. “Citrus is top-of-mind from July through October, according to Circana, where citrus represents 10 percent of total fruit dollars sold at retail across the U.S.”

According to a press release, Sunkist has demonstrated many ways for today’s consumers to get creative in the kitchen and step up cocktails, baking, recipes, and even ways to clean a stubborn microwave.

Rounding out available in-season summer citrus varieties include California Star Ruby grapefruits.

The Sunkist Unlimited campaign highlights the boundless versatility and flavor of current in-season varieties, tapping into viral recipes and collaborations with foodie influencers

“We have learned a lot about the grapefruit shopper over the years, and according to a Sunkist-commissioned study, new shoppers are important to the category, representing nearly 1/3 of all grapefruit households, and are predominantly millennials and Gen Zer’s,” adds Howard. “With today’s evolving shoppers relying on the produce department for real-time information, in-store display contests are a great way to capture your consumer’s interest. Be sure to contact your local Sunkist sales rep to learn more.”

A fully-interactive Sunkist Unlimited website was also launched to highlight the infinite potential of in-season citrus. In addition, Sunkist has upgraded the “Where-to-Buy” platform so consumers can easily search what stores are carrying in-season, summer citrus varieties.

Read more on Sunkist’s citrus promotions here.

And keep coming back to ANUK for all the latest!

Sunkist Growers



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Sunkist®

Sunkist is an agricultural cooperative entirely owned by and operated for the California and Arizona citrus growers who…